The Best Strategies to Increase Your LinkedIn Email List

LinkedIn can be a powerful tool for growing your business. But like any social media platform, it only works if you know how to use it correctly. One of the best ways to increase your reach on LinkedIn is to grow your email list. By building a list of targeted LinkedIn users, you can stay in touch with potential customers and clients, even if they don’t follow you on the platform. In this blog post, we’ll share some of the best strategies for growing your LinkedIn email list. From using InMail to connecting with other professionals in your industry, these tips will help you get the most out of LinkedIn.

What is LinkedIn?

LinkedIn is the world’s largest professional network with over 640 million members in over 200 countries and regions. LinkedIn has three membership tiers: Free, Premium, and Business. With a free account, users can create a profile, post updates, join groups, and follow companies. Premium members have access to additional features, such as InMail and advanced search filters. Business accounts provide access to LinkedIn Sales Navigator and LinkedIn Learning.

LinkedIn is a powerful platform for building relationships and growing your business. By creating a profile and connecting with other professionals on LinkedIn, you can develop your professional brand, find new business opportunities, and build relationships with potential customers and partners.

One of the best ways to grow your LinkedIn email list is to participate in groups. Groups are a great way to connect with like-minded professionals and build relationships. When you join a group, you can share your expert insights on relevant topics, engage in discussions, and collaborate with other members. As you build relationships within groups, you can invite members to join your email list.

Another great way to grow your LinkedIn email list is to host an event or webinar. Events and webinars are a great way to share your expertise with a larger audience and generate leads for your business. To promote your event or webinar on LinkedIn, create an event listing and post it in relevant groups. You can also use LinkedIn Sponsored InMail to promote your event or webinar to targeted members of your target

What are the benefits of having a LinkedIn email list?

There are plenty of benefits to having a LinkedIn email list. For one, it allows you to connect with potential customers and clients who may be interested in what you have to offer. Additionally, LinkedIn is a great platform for networking and building relationships with other professionals in your industry. Having an email list also allows you to keep track of your contacts and follow up with them on a regular basis.

The best strategies to increase your LinkedIn email list

The following are the best strategies to increase your LinkedIn email list:

  1. Use a LinkedIn Email Signature- When you include your LinkedIn profile URL in your email signature, you make it easy for recipients to connect with you on LinkedIn. You can also include a call-to-action (CTA) in your signature, such as “Add me to your LinkedIn network.”
  2. Send Personalized Connection Requests- When you add someone new to your LinkedIn network, take the time to write a personalized connection request. This will help you stand out from the hundreds of other requests that person receives. In your message, mention how you know each other or why you want to connect.
  3. Connect with Targeted Leads- To reach your ideal customers on LinkedIn, start by identifying who they are and where they hang out online. Once you’ve done this research, begin connecting with them on LinkedIn. You can do this by joining groups where they’re active, participating in discussions, and sending personalized connection requests.
  4. Use InMail Messages wisely- LinkedIn’s InMail feature allows you to send messages directly to another user, even if you’re not connected with them. When used sparingly and judiciously, InMail can be an effective way to reach out to potential customers and clients on LinkedIn. However, overuse of InMail can lead to users flagging your messages as spam. So be sure to use this feature sparingly and only when you have a genuine reason to reach out to someone.
  5. Host a LinkedIn Group- One of the best ways to build your LinkedIn email list is to host your own LinkedIn group. This will give you a platform to share your expertise, connect with potential customers, and drive traffic back to your website or blog. When creating your group, be sure to choose a catchy name and descriptive keywords so that people can easily find it.
  6. Participate in Groups- In addition to hosting your own group, you should also participate in other groups that are relevant to your industry. By doing so, you’ll be able to connect with potential customers, build relationships, and drive traffic back to your website or blog. When participating in groups, be sure to add value by sharing your insights and expertise.
  7. Use LinkedIn Ads- LinkedIn offers a number of different advertising options that can help you reach your target audience. These include Sponsored InMail messages, text ads, and display ads. LinkedIn ads can be an effective way to reach your ideal customers and grow your email list.
  8. Publish Articles on LinkedIn- LinkedIn allows users to publish articles on their platform. This is a great way to share your expertise and build relationships with potential customers. When writing your article, be sure to include a CTA that encourages readers to sign up for your email list. You can also include a link to your website or blog in the article body so that readers can learn more about you and your business.
  9. Share Your Email List with LinkedIn- If you have an email list, you can import it into LinkedIn and share your content with your subscribers. This is a great way to increase traffic to your website or blog and grow your email list. To import your email list, simply go to the “Settings” tab and click on the “Contacts” sub-tab. Then, click on the “Import Email Contacts” button and follow the instructions.
  10. Use a Lead Magnet- A lead magnet is an incentive that you offer potential customers in exchange for their contact information. This could be a free e-book, report, or white paper. Once you’ve created your lead magnet, be sure to promote it on your LinkedIn profile and in your articles and groups.

How to use your LinkedIn email list

When it comes to building your LinkedIn email list, there are a few key strategies you can use to make sure you’re getting the most out of your efforts. First, take advantage of LinkedIn’s built-in tools for list building. You can use the search function to find potential contacts, and then use the “Invite to Connect” feature to send them a personalized message asking them to join your email list.

Another great way to build your LinkedIn email list is by using third-party tools like Contactually or SoConnected. These platforms allow you to import your LinkedIn contacts and then manage and segment them into different lists. This can be a great way to keep your contact lists organized and make sure you’re only sending relevant information to each group.

Finally, don’t forget about the power of personalization when it comes to building your LinkedIn email list. Take the time to craft custom messages that speak to each individual contact. This will show that you’re interested in more than just their business – you want to build a real relationship. By following these tips, you can quickly and easily grow your LinkedIn email list, and start making better connections with industry leaders and potential customers.


There you have it! Our top strategies for increasing your LinkedIn email list. By following these tips, you’ll be well on your way to building a strong and engaged network of contacts. So what are you waiting for? Get out there and start networking!

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