Customer reviews are considered to be one of the most powerful assets for B2B marketing. While the internet has brought everything to the fingertips, customers are leveraging the same to evaluate products and services based on the feedback of other customers. According to a recent study by G2, 92% of B2B customers would consider purchasing..
How To Manage B2B Contacts – Filters For Qualifying B2B Lead Generation Generating high-quality leads is indeed essential for the success of any business. However, lead generation is not enough. Businesses need to nurture these leads and convert them into customers by identifying the relevant ones and building a sense of trust.According to Invesp, only..