Sales engagement platforms help sales teams manage their customer interactions and drive better results. In this blog post, we’ll take a look at the 10 best sales engagement platforms and how they can help boost your sales outreach.
What is a Sales Engagement Platform?
Sales engagement platforms are a type of software that help sales reps automate their outreach and engagement with prospects. These platforms can include features such as email automation, lead management, contact management, and more.
Sales engagement platforms can be a valuable tool for sales teams of all sizes. They can help sales reps save time on manual tasks, freeing up time to focus on selling. Additionally, they can help sales teams keep track of their outreach efforts and measure their success over time.
When choosing a sales engagement platform, it is important to consider your team’s needs. Some platforms offer more features than others, so it is important to choose one that will fit your team’s workflow. Additionally, some platforms are more expensive than others, so be sure to compare pricing before making a final decision.
10 Best Sales Engagement Platforms
Sales engagement platforms are software that help salespeople automate and improve their customer interactions. The best sales engagement platforms provide tools to help sales reps plan their work, track their performance, and engage with prospects and customers through multiple channels.
The best sales engagement platforms provide a number of features that can help boost your sales outreach. Some of the most important features to look for include:
- A contact database that stores all your leads and customers in one place.
- The ability to create and manage custom fields so you can segment your contacts according to your needs.
- Lead scoring and routing capabilities to help you prioritize your prospects.
- A built-in CRM system to help you keep track of your customer interactions.
- Integrations with popular productivity apps like Gmail, Google Calendar, and Salesforce.
- Tools for automated prospecting, such as email drip campaigns and auto-dialers.
Choosing the right sales engagement platform can be a challenge, but it’s worth taking the time to find one that fits your needs. By investing in a platform that provides the right features, you’ll be able to take your sales outreach to the next level.
Here are 10 of the best sales engagement platforms to consider for your business:
- LeadsChilly LeadsChilly is a sales engagement platform that offers a number of features to help sales reps improve their outreach. These features include a contact database, lead scoring and routing, email automation, and integrations with popular productivity apps. LeadsChilly also offers a built-in CRM system, making it easy to track your customer interactions.
- YesWare YesWare is a sales engagement platform that offers tools for prospecting, email tracking, and meeting scheduling. YesWare also provides integrations with popular productivity apps, making it easy to use YesWare with your existing workflow. Additionally, YesWare offers a number of features specifically for enterprise users, such as custom user permissions and role-based views.
- Groove Groove is a sales engagement platform that helps sales reps automate their outreach and follow-up. Groove offers features such as email automation, contact management, lead scoring and routing, and integrations with popular productivity apps. Groove also offers a built-in CRM system so you can track your customer interactions in one place.
- ToutApp ToutApp is a sales engagement platform that helps sales reps automate their customer interactions. ToutApp offers features such as email tracking,Templates, meeting scheduling, and integrations with popular productivity apps. ToutApp also offers a number of features specifically for enterprise users, such as custom user permissions and role-based views.
- SalesLoft SalesLoft is a sales engagement platform that helps sales reps automate their outreach and follow-up. SalesLoft offers features such as email automation, contact management, lead scoring and routing, and integrations with popular productivity apps. SalesLoft also offers a built-in CRM system so you can track your customer interactions in one place.
- Sendbloom Sendbloom is a sales engagement platform that helps sales reps automate their customer interactions. Sendbloom offers features such as email automation, contact management, lead scoring and routing, and integrations with popular productivity apps. Sendbloom also offers a number of features specifically for enterprise users, such as custom user permissions and role-based views.
- Sidekick Sidekick is a sales engagement platform that helps sales reps automate their outreach and follow-up. Sidekick offers features such as email tracking, meeting scheduling, and integrations with popular productivity apps. Sidekick also offers a number of features specifically for enterprise users, such as custom user permissions and role-based views.
- Efficient Frontier Efficient Frontier is a sales engagement platform that helps sales reps automate their customer interactions. Efficient Frontier offers features such as email automation, contact management, lead scoring and routing, and integrations with popular productivity apps. Efficient Frontier also offers a number of features specifically for enterprise users, such as custom user permissions and role-based views.
- HubSpot Sales HubSpot Sales is a sales engagement platform that helps sales reps automate their outreach and follow-up. HubSpot Sales offers features such as email tracking, meeting scheduling, and integrations with popular productivity apps. HubSpot Sales also offers a built-in CRM system so you can track your customer interactions in one place.
- Pipedrive Pipedrive is a sales engagement platform that helps sales reps automate their outreach and follow-up. Pipedrive offers features such as email automation, contact management, lead scoring and routing, and integrations with popular productivity apps. Pipedrive also offers a built-in CRM system so you can track your customer interactions in one place.
Pros and Cons of Using a Sales Engagement Platform
Sales engagement platforms can be a great way to boost your sales outreach, but they also have their own pros and cons that you should be aware of before making a decision. Here are some of the key points to consider:
PROS:
- Helps you automate and keep track of repetitive sales tasks, saving time in the long run
- Enables you to customize your outreach messages and target specific leads more effectively
- Lets you measure your results and performance over time, so you can optimize your strategy
- Provides an easy way to scale up your sales efforts as your business grows
CONS:
- Can be expensive and there is usually a learning curve involved in getting started
- Requires ongoing maintenance and updates to stay effective
- You may need to integrate multiple software platforms if you want to use all of the features offered
How to Choose the Right Sales Engagement Platform for Your Business
Sales engagement platforms can make a big difference to your sales outreach efforts. But with so many options on the market, it can be tough to know which one is right for your business. Here are a few things to keep in mind when choosing a sales engagement platform:
- Make sure the platform integrates with your CRM. A good sales engagement platform will play nice with your existing CRM system, making it easy to transfer data back and forth between the two. This way, you can keep all your customer information in one place and avoid having to switch between multiple systems.
- Look for a platform that offers robust features. The best sales engagement platforms will offer features like automatic email tracking, lead scoring, and contact management. These features will help you stay organized and efficiently manage your sales outreach efforts.
- Consider ease of use. You don’t want to spend hours learning how to use a new system. Look for a platform that is intuitive and easy to use so you can get up and running quickly.
- Compare pricing plans. Sales engagement platforms typically offer monthly subscription plans, so be sure to compare pricing before making a final decision. Choose the plan that fits your budget and offers the features you need.
- Read online reviews. Before choosing a sales engagement platform, read online reviews to get an idea of what other users think. This can be a great way to learn about the pros and cons of each platform and help you make an informed decision.
Conclusion
Sales engagement platforms are a great way to boost your sales outreach and connect with more prospects. We’ve compiled a list of the 10 best sales engagement platforms to help you get started. With so many options available, it’s important to find the platform that fits your needs and budget. Take some time to explore each of these platforms and see which one is the best fit for you.