Sales email automation is a process where you use software to automate the tasks of sending and responding to sales emails. This includes things like setting up templates, building contact lists, managing follow-ups, and more. The benefits of using sales email automation are clear: it saves you time by automating repetitive tasks, ensures that your messages are consistent and accurate, and can help you close more deals by helping you stay top-of-mind with your prospects. But with so many email automation tools on the market, it can be tough to know which one is right for your business. In this blog post, we’ll share 20 of the best email automation tools to help you improve your sales.
What is email automation?
Email automation is a process whereby email messages are sent out automatically based on predetermined criteria. This can be used to send out welcome messages, follow-up messages, or promotional messages. Email automation can save businesses time and improve sales by making it easier to stay in touch with customers and prospects.
There are many different email automation tools available, each with its own set of features. Some of the most popular email automation tools include MailChimp, Drip, Constant Contact, and AWeber.
The 20 best email automation tools
Email automation tools can save you a lot of time by automating repetitive tasks, such as sending out welcome emails, follow-up emails, and thank-you emails. They can also help you manage your contacts by automatically adding new contacts to your list and keeping track of your subscribers’ engagement.
With so many email automation tools available, it can be hard to know which ones to use. To help you out, we’ve compiled a list of the 20 best email automation tools.
- LeadsChilly- LeadsChilly is an email marketing platform that offers a Unlimited credits for small businesses. It includes features such as automation workflows, segmentation, and integration with a number of eCommerce platforms. LeadsChilly plans start at $49/month for unlimited Credits.
- Constant Contact- Constant Contact is another popular email automation tool that offers a free trial and affordable plans for small businesses. It has a wide range of features, including templates, contact management, and reporting tools. Constant Contact also offers integrations with Salesforce and WordPress plugins.
- Drip- Drip is an email marketing platform that includes automation features such as lead nurturing, drip campaigns, and eCommerce integrations. It also has powerful segmentation capabilities so you can target your messages to the right people. Drip offers a free trial and plans start at $49/month.
- AWeber- AWeber is an email marketing service that’s been around since 1998. It offers a wide range of features, including autoresponders, segmentation, and integration with a number of eCommerce platforms. Plans start at $19/month for up to 500 subscribers.
- ConvertKit- ConvertKit is an email marketing platform designed for professional bloggers and online creators. It includes features such as automation workflows, landing pages, and integrations with WordPress and WooCommerce. ConvertKit plans start at $29/month for up to 1,000 subscribers.
- GetResponse- GetResponse is an all-in-one marketing platform that includes email automation features as well as tools for webinars, landing pages, and eCommerce. It offers a free trial and plans start at $15/month for up to 1,000 subscribers.
- HubSpot Sales- HubSpot Sales is a sales acceleration tool that includes email automation features such as templates, tracking, and automatic follow-ups. It also integrates with the rest of the HubSpot software suite, making it a good choice if you’re looking for an all-in-one solution. HubSpot Sales plans start at $50/month.
- Infusionsoft- Infusionsoft is a CRM and marketing automation tool designed for small businesses. It includes features such as contact management, sales automation, and email marketing. Infusionsoft plans start at $199/month for up to 500 contacts.
- Keap (formerly Infusionsoft by Keap)- Keap is a CRM and marketing automation tool designed for small businesses. It includes features such as contact management, sales automation, and email marketing. Keap plans start at $79/month for up to 500 contacts.
- Marketo- Marketo is a marketing automation platform that includes features such as lead management, email marketing, and social media monitoring. It also offers integration with Salesforce and other CRM systems. Marketo plans start at $895/month.
- Ontraport- Ontraport is an all-in-one marketing platform that includes features such as contact management, email marketing, and eCommerce. It also offers a wide range of integrations, making it a good choice if you’re looking for an all-in-one solution. Ontraport plans start at $79/month for up to 500 contacts.
- Pardot- Pardot is a sales acceleration and marketing automation tool designed for small businesses. It includes features such as lead management, email marketing, and social media monitoring. Pardot plans start at $1,250/month for up to 10,000 contacts.
- SendGrid- SendGrid is an email delivery service that offers a free plan for small businesses. It also includes automation features such as triggered emails and segmentation. SendGrid plans start at $9.95/month for up to 40,000 emails.
- SharpSpring- SharpSpring is a marketing automation platform that includes features such as lead management, email marketing, and social media monitoring. It also offers a wide range of integrations, making it a good choice if you’re looking for an all-in-one solution. SharpSpring plans start at $550/month for up to 10,000 contacts.
- VerticalResponse- VerticalResponse is an email marketing service that offers a free plan for small businesses. It includes features such as templates, contact management, and reporting tools. VerticalResponse plans start at $11/month for up to 1,000 subscribers.
- ActiveCampaign- ActiveCampaign is an email marketing platform that includes features such as automation workflows, segmentation, and integration with a number of eCommerce platforms. It also offers a free trial and plans start at $9/month for up to 500 contacts.
- Benchmark Email- Benchmark Email is an email marketing service that offers a free plan for small businesses. It includes features such as templates, contact management, and reporting tools. Benchmark Email plans start at $11.95/month for up to 2,500 subscribers.
- Campaign Monitor- Campaign Monitor is an email marketing service that offers a free trial and affordable plans for small businesses. It has a wide range of features, including templates, contact management, and reporting tools. Campaign Monitor also offers integrations with Salesforce and WordPress plugins.
- MailerLite- MailerLite is an email marketing service that offers a free plan for small businesses. It includes features such as automation workflows, landing pages, and integrations with WordPress and WooCommerce. MailerLite plans start at $10/month for up to 1,000 subscribers.
- MailChimp- MailChimp is one of the most popular email automation tools with over 15 million customers. It’s easy to use and has a free plan for small businesses. MailChimp also integrates with a lot of other software, making it a good choice if you’re looking for an all-in-one marketing solution.
How to use email automation tools
Email automation tools can be used to improve your sales in a number of ways. Here are some tips on how to use email automation tools to get the most out of them:
- Use email automation tools to segment your list- This will allow you to send more targeted emails to your subscribers, which can lead to higher conversion rates.
- Use email automation tools to personalize your emails- Personalized emails are more likely to be opened and read than generic ones. Email automation tools can help you add a personal touch to your messages.
- Use email automation tools to automate your follow-up process- Following up with leads can be time-consuming, but it’s essential for closing sales. Email automation tools can help you automate this process, so you can focus on other tasks.
- Use email automation tools to track results- Email automation tools provide valuable data that you can use to track the performance of your campaigns and adjust your strategies accordingly.
The benefits of email automation tools
Email automation tools can save you a lot of time and help improve your sales. With email automation, you can set up automated emails to send to your customers or leads at specific times. This can help you stay in touch with them and nurture them through the sales process.
Some benefits of using email automation tools include:
- Saving time: Automated emails can be set up once and then sent automatically at a later date. This means that you don’t have to remember to send them manually.
- Improving sales: With automated emails, you can send follow-up messages after someone purchases from you or downloads one of your lead magnets. This helps convert leads into customers and turn one-time buyers into lifelong fans.
- Staying in touch: It’s easy to forget about past customers, but automated emails can help you keep in touch with them and build relationships. You can send them updates on new products, services, or blog posts. Or, just reach out to say hello and let them know you’re thinking about them.
Conclusion
Automation is no longer a luxury in sales; it’s become a necessity. By automating your sales process with one of these email automation tools, you can improve your efficiency and close more deals. Not to mention, you’ll free up valuable time that you can use to build relationships with your prospects and clients. So, what are you waiting for? Start automating your sales process today!